Determining employees' acceptance of electronic newsletters in an academic environment

Determining employees' acceptance of electronic newsletters in an academic environment

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Internal marketing and internal communication are essential tools to align em-ployees’ mindsets with the necessary tasks which bring about employee satis-faction and organisational prosperity. Electronic newsletters serve as an internal marketing communication medium which can convey the necessary i...

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Bibliographic Details
Main Author: Prinsloo, Carly Kim
Other Authors: Wiid, J. A.
Format: Others
Language:en
Published: 2016
Subjects:
Internal marketing
Internal communication
Acceptance
Willingness
Technology acceptance model (TAM)
Electronic newsletter
Higher education institution
Information overload
Regression
Online Access:Prinsloo, Carly Kim (2016) Determining employees' acceptance of electronic newsletters in an academic environment, University of South Africa, Pretoria, <http://hdl.handle.net/10500/20296>
http://hdl.handle.net/10500/20296

Internet

Prinsloo, Carly Kim (2016) Determining employees' acceptance of electronic newsletters in an academic environment, University of South Africa, Pretoria, <http://hdl.handle.net/10500/20296>
http://hdl.handle.net/10500/20296

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