The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study
The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being the most prevalent social network, this study aims to guide local organisations...
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| Format: | Others |
| Language: | en |
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2016
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| Online Access: | Barnard, Sune Mari (2015) The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19907> http://hdl.handle.net/10500/19907 |