The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study

The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study

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The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being the most prevalent social network, this study aims to guide local organisations...

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Bibliographic Details
Main Author: Barnard, Sune Mari
Other Authors: Bothma, Neels
Format: Others
Language:en
Published: 2016
Subjects:
Facebook
Pages
Social media
Integrated marketing communications
Marketing activities
Communication channels
Card-sorting exercise
Cluster analysis
658.8720968
Social media > Marketing > South Africa
Facebook (Electronic resource) > Marketing
Marketing > South Africa > Communication systems
Marketing > South Africa > Decision making
Marketing > South Africa > Management
Online Access:Barnard, Sune Mari (2015) The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19907>
http://hdl.handle.net/10500/19907

Internet

Barnard, Sune Mari (2015) The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/19907>
http://hdl.handle.net/10500/19907

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