Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns
Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits of adopting an IMC approach which creates message consistency, amongst others. However, there is still limited literatu...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10500/19019 |