Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns

Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns

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Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits of adopting an IMC approach which creates message consistency, amongst others. However, there is still limited literatu...

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Bibliographic Details
Main Author: Chauke, Gibson
Other Authors: Du Plessis, T. C.
Format: Others
Language:en
Published: 2015
Subjects:
Integrated marketing communication
Social marketing
Behavioural change messages
Non-profit organisation and social marketing campaigns
658.802
Communication in marketing
Social media > Marketing
Sales promotion
Direct marketing
South African National Blood Service
Online Access:http://hdl.handle.net/10500/19019

Internet

http://hdl.handle.net/10500/19019

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