Integrated marketing communication at Unisa : an evaluation of its publicity
This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study takes as its point of departure the importance of an integrated marketing co...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10500/17702 |