The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries

The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries

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Rapid changes in the economic and world order have made it imperative for university libraries to make a paradigm shift from prestige collection building to a marketing philosophy as their strategic directive. This philosophy would direct university libraries towards decision making around customers...

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Bibliographic Details
Main Author: Kunneke, Kathleen Joey
Other Authors: Terblanche, Fransie
Format: Others
Published: 2015
Subjects:
Marketing strategies
Scenarios
Service marketing
Paradigm shift
Sustainability
Globalisation
Customer
Competitive advantage
Customer education
Marketing mix
Realignment of resources
Business process
Value chain
021.7071068
Academic libraries > Marketing.
Academic libraries > Public relations > South Africa.
Online Access:http://hdl.handle.net/10500/17152

Internet

http://hdl.handle.net/10500/17152

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