Media usage and preference of consumers in the Transkei
The objective of this study is to establish the media usage and preference of consumers in the Transkei. The results are of special significance to media planners and advertisers in so far as they will assist in the media selection process. This in turn will form the basis of improved marketing...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10500/16063 |