Marketing communication methods used by tour operators in Gauteng

Marketing communication methods used by tour operators in Gauteng

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The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication met...

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Bibliographic Details
Main Author: Van der Merwe, Michelle Caroline
Other Authors: Machado, Ricardo
Format: Others
Language:en
Published: 2009
Subjects:
Tourism
Marketing communication tools
South African Tourism
SATSA
Tour operator
Tourist guide
Gauteng
South Africa
Foreign tourists
Marketing mix for services
Personal marketing communication
Direct marketing
Interactive media
Personal selling
Word of mouth
Nonpersonal marketing communication
Advertising
Sales promotion
Public relations
658.802
Communication in marketing > South Africa > Gauteng
Marketing > South Africa > Gauteng
Tourism > South Africa > Gauteng > Marketing
Online Access:Van der Merwe, Michelle Caroline (2003) Marketing communication methods used by tour operators in Gauteng, University of South Africa, Pretoria, <http://hdl.handle.net/10500/738>
http://hdl.handle.net/10500/738

Internet

Van der Merwe, Michelle Caroline (2003) Marketing communication methods used by tour operators in Gauteng, University of South Africa, Pretoria, <http://hdl.handle.net/10500/738>
http://hdl.handle.net/10500/738

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