Factors influencing loyalty intention behaviours of online social buying consumers in South Africa
Social buying is a recent marketing innovation in which provides Pareto-improving welfare gains to merchants, consumers, and brokers. Consumers benefit from access to significant discounts on advertised products and services, the broker benefits from taking a significant cut in each transaction with...
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| Format: | Others |
| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10500/4440 |