A framework of strategic integrated communication of banks in Accra, Ghana
The concept of SIC in the banking circle specifically in Ghana and generally in Africa has raised concerns for research because it concerns the management of the processes of communication strategies to achieve communication goals. Previously, the banking reports of Ghana required that the stakeho...
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| Format: | Others |
| Language: | en |
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2021
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| Online Access: | http://hdl.handle.net/10500/27743 |