A framework of strategic integrated communication of banks in Accra, Ghana

A framework of strategic integrated communication of banks in Accra, Ghana

The concept of SIC in the banking circle specifically in Ghana and generally in Africa has raised concerns for research because it concerns the management of the processes of communication strategies to achieve communication goals. Previously, the banking reports of Ghana required that the stakeho...

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Bibliographic Details
Main Author: Duncan, Denise Diana
Other Authors: Angelopulo, G. C. (George Charles), 1956-
Format: Others
Language:en
Published: 2021
Subjects:
Communication
Strategic integrated communication
Banking
Main stakeholders
Media richness
Two-way symmetrical communication
Ghana
Integration
Strategic
Branding
659.19332109667
Banks and banking > Ghana > Accra
Business communication > Ghana > Accra
Banks and banking > Public relations > Ghana > Accra
Advertising > Banks and banking > Ghana > Accra
Bank marketing > Ghana > Accra
Consumers > Ghana > Accra > Attitudes
Mass media and publicity > Ghana > Accra
Online Access:http://hdl.handle.net/10500/27743

Internet

http://hdl.handle.net/10500/27743

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