Factors influencing customer's consumer behaviour towards online shopping for consumer electronics in Gauteng, South Africa

Factors influencing customer's consumer behaviour towards online shopping for consumer electronics in Gauteng, South Africa

Abstracts in English and Venda === Online shopping gained importance with the increase in Internet adoption. The development in the e-commerce industry, with opportunities created for retailers, demanded research on factors influencing online shopping behaviour. The purpose of the study is to determ...

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Bibliographic Details
Main Author: Nhapulo, Arzia
Other Authors: Makhitha, K.M.
Format: Others
Language:en
Published: 2021
Subjects:
Online Shopping
Consumer electronics
Utilitarian factors
Hedonic factors
Consumer behaviour
Consumer
Ku xava eka inthanete Vatirhisi va swa Elekitironiki
Timhaka to tisa Ntsako
Timhaka ta Hedoniki
Mahanyelo ya mutirhisi
381.142096822
Electronic commerce > South Africa > Gauteng
Consumer behaviour > South Africa > Gauteng
Retail trade > Technological innovations > South Africa > Gauteng
Online Access:http://hdl.handle.net/10500/27356

Internet

http://hdl.handle.net/10500/27356

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