The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited
The study focused on the use of social media marketing in the telecommunication business in Zimbabwe, as it has received limited attention in the literature available to date. The study aimed to explore the use of social media marketing in a telecommunications business- Econet Wireless Zimbabwe L...
Main Author: | Makwara, Patience Tsitsi |
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Other Authors: | Wessels, C. |
Format: | Others |
Language: | en |
Published: |
2021
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Subjects: | |
Online Access: | http://hdl.handle.net/10500/27111 |
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