The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited

The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited

The study focused on the use of social media marketing in the telecommunication business in Zimbabwe, as it has received limited attention in the literature available to date. The study aimed to explore the use of social media marketing in a telecommunications business- Econet Wireless Zimbabwe L...

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Bibliographic Details
Main Author: Makwara, Patience Tsitsi
Other Authors: Wessels, C.
Format: Others
Language:en
Published: 2021
Subjects:
Digital marketing
Social media
Social media channels
Social media marketing
Telecommunications industry
Research process
Econet Wireless Zimbabwe Limited
Qualitative research
Judgement sampling
In-depth interviews
Exploratory research
Facebook
Blogs
Twitter
Instagram
659.144096891
Internet marketing > Zimbabwe
Social media > Zimbabwe > Marketing
Social media > Zimbabwe > Zimbabwe
Online social networks > Zimbabwe > Economic aspects
Online Access:http://hdl.handle.net/10500/27111

Internet

http://hdl.handle.net/10500/27111

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