Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe

Social media and mobile money adoption: comparative evidence from South Africa and Zimbabwe

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Abstract in English, Afrikaans and Zulu === The study investigated the effects of social media on mobile money adoption in South Africa and Zimbabwe. The main gap identified in empirical literature is the omission of social media use in technology adoption models and social networking theories. Whil...

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Bibliographic Details
Main Author: Munongo, Shallone
Other Authors: Makina, Daniel
Format: Others
Language:en
Published: 2020
Subjects:
Social media
Mobile money adoption
South Africa
Zimbabwe
Financal inclusion
Sosiale media
Ingebruikneming van mobiele geld
Suid-Afrika
Finansiele insluiting
I-social media
I-mobile money adoption
iNingizimu Afrika
iZimbabwe
Ukubandakanya uwonke kezezimali
Online Access:http://hdl.handle.net/10500/26488

Internet

http://hdl.handle.net/10500/26488

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