Exploring factors that influence South African tertiary students to participate in retail loyalty programmes
The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves from the increased competition is by relationship marketing through loyalt...
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| Format: | Others |
| Language: | en |
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2019
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| Online Access: | http://hdl.handle.net/10500/25912 |