The translation of fast-food advertising texts from English to Arabic

The translation of fast-food advertising texts from English to Arabic

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On the assumption that the translation strategies used to translate American fast-food advertisements into Arabic cause the Arabic translations to be culturally bound to their originals, the aim of the present study is to identify such translation strategies. The study was conducted with the aid of...

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Bibliographic Details
Main Author: Al Agha, Basem Abbas
Other Authors: Kruger, Alet
Format: Others
Language:en
Published: 2009
Subjects:
descriptive translation studies
phrases
logos
culture-specific concepts
translation strategies
advertising agencies
fast food
Advertising
418.02
Translating and interpreting
Advertising > Food > Translating
English language > Translating into Arabic
Intercultural communication
Online Access:Al Agha, Basem Abbas (2009) The translation of fast-food advertising texts from English to Arabic, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2325>
http://hdl.handle.net/10500/2325

Internet

Al Agha, Basem Abbas (2009) The translation of fast-food advertising texts from English to Arabic, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2325>
http://hdl.handle.net/10500/2325

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