The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions

The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions

Much of the effort that goes into a purchasing decision occurs at the stage where a choice has to be made from the available alternative clothing products (Solomon & Rabolt, 2009:392). In this phase of the decision making process, consumers’ perceptions of the clothing item they anticipate to pu...

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Bibliographic Details
Main Author: Kasambala, Josephine
Other Authors: Kempen, E. L.
Format: Others
Language:en
Published: 2017
Subjects:
Body shape.
Personal values
Female consumers
Evaluative criteria
Emotions
Appraisal Tendency Framework
Clothing purchasing decision
338.476870820968
Clothing and dress > Purchasing > Psychological aspects
Women's clothing industry > South Africa > Psychological aspects
Consumer behavior > South Africa > Psychological aspects
Online Access:Kasambala, Josephine (2016) The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22710>
http://hdl.handle.net/10500/22710

Internet

Kasambala, Josephine (2016) The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22710>
http://hdl.handle.net/10500/22710

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