Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies
The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because it has performed far below expectation, despite the government‘s unreserved support to the sector and the country‘s comparativ...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | Aschelew Degoma Durie (2017) Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22241> http://hdl.handle.net/10500/22241 |