Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies

Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because it has performed far below expectation, despite the government‘s unreserved support to the sector and the country‘s comparativ...

Full description

Bibliographic Details
Main Author: Aschelew Degoma Durie
Other Authors: Getie Andualem Imiru
Format: Others
Language:en
Published: 2017
Subjects:
Marketing strategy
Marketing strategy formulation
Marketing strategy implementation
Marketing capabilities
Marketing resources
Resource based view
Marketing performance
Marketing enabling environment
Marketing
Strategy
338.476770688
Textile industry > Ethiopia > Marketing
Marketing > Ethiopia > Management
Organizational behavior > Ethiopia
Online Access:Aschelew Degoma Durie (2017) Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22241>
http://hdl.handle.net/10500/22241

Internet

Aschelew Degoma Durie (2017) Marketing strategies of textile companies : the case of selected medium and large Ethiopian textile companies, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22241>
http://hdl.handle.net/10500/22241

Similar Items