Benefit segmentation framework for positioning Mpumalanga as a tourist destination

Tourism is one of the key industries that drive the global economy, playing a key role in regional development. However, constant change, trends and tourist behaviour compel drive destinations to keep track of these changes in order to grow tourism and stimulate economic growth. Mpumalanga is one...

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Bibliographic Details
Main Author: Nduna, Lesedi Tomana
Other Authors: Van Zyl, Cina
Format: Others
Language:en
Published: 2017
Subjects:
Online Access:Nduna, Lesedi Tomana (2016) Benefit segmentation framework for positioning Mpumalanga as a tourist destination, University of South Africa, Pretoria, <http://hdl.handle.net/10500/22162>
http://hdl.handle.net/10500/22162