Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes

Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes

The most perplexing question of business organizations today is how to get and sustain competitive advantage. The dependable answer to this question, as Peter Drucker stated, is defining a business in terms of customer values and designing innovation activities to create those values. Hence, market...

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Bibliographic Details
Main Author: Mesfin Workineh Melese
Other Authors: Henning, Sanchen
Format: Others
Language:en
Published: 2017
Subjects:
Market orientation
Innovation
Competitiveness and marketing capabilities
658.80963
Competition > Ethiopia
Manufacturing industries > Ethiopia > Marketing
Product management > Ethiopia
New products > Ethiopia > Marketing
Strategic planning > Ethiopia
Online Access:Mesfin Workineh Melese (2016) Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21919>
http://hdl.handle.net/10500/21919

Internet

Mesfin Workineh Melese (2016) Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21919>
http://hdl.handle.net/10500/21919

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