Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa

Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa

The purpose of this research was to investigate the marketing communication practices of car dealerships, in order to identify what factors are considered in the selection of the marketing communication mix incorporated in the marketing communication strategy. Furthermore, identify and establish an...

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Bibliographic Details
Main Author: Makgopa, Sipho Selatole
Other Authors: Theron, Danie
Format: Others
Language:en
Published: 2016
Subjects:
Marketing communication mix elements
Social media
Retail motor industry
South Africa
Car dealerships
Marketing mix
Personal selling
Advertising
Direct marketing
Interactive media
Word-of-mouth
Sales promotion
Public relations
Sponsorship
Target audience
658.802096822
Communication in marketing
Marketing > South Africa > Gauteng > Management
Automobile industry and trade > South Africa > Gauteng
Online Access:Makgopa, Sipho Selatole (2016) Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21789>
http://hdl.handle.net/10500/21789

Internet

Makgopa, Sipho Selatole (2016) Investigating the marketing communication practices of car dealerships in Gauteng Province, South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/21789>
http://hdl.handle.net/10500/21789

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