The efficacy dimensions of TQM and their relationship to the 4- to 5-star grading of guesthouses in the Western Cape

The efficacy dimensions of TQM and their relationship to the 4- to 5-star grading of guesthouses in the Western Cape

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This study explores the implementation of Total Quality Management (TQM) in 4-to 5-star guesthouses in the Western Cape in order to enhance, inter alia, service quality levels and ultimately promote customer retention. The researcher followed a project management process to identify and implement tw...

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Bibliographic Details
Main Author: Prinsloo, Cherie
Other Authors: Steenkamp, R. (Rigard)
Language:en
Published: 2015
Online Access:Prinsloo, Cherie (2014) The efficacy dimensions of TQM and their relationship to the 4- to 5-star grading of guesthouses in the Western Cape, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18861>
http://hdl.handle.net/10500/18861

Internet

Prinsloo, Cherie (2014) The efficacy dimensions of TQM and their relationship to the 4- to 5-star grading of guesthouses in the Western Cape, University of South Africa, Pretoria, <http://hdl.handle.net/10500/18861>
http://hdl.handle.net/10500/18861

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