A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa)

A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa)

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The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinitie...

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Bibliographic Details
Main Author: Cilliers , Christiaan Petrus
Other Authors: Allais, A.C.
Format: Others
Language:en
Published: 2015
Subjects:
Masculinity
Construction
Representation
Social semiotics
Visual grammar
Hexagon model
Multimodal model
Multimodal analysis
Visual discourse
Concept maps
302.2
Semiotics > Social aspects
Visual communication
Visual sociology
Musculinity > Social aspects
Men > Social condition
Musculinity in popular culture
Online Access:Cilliers , Christiaan Petrus (2014) A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa), University of South Africa, Pretoria, <http://hdl.handle.net/10500/18197>
http://hdl.handle.net/10500/18197

Internet

Cilliers , Christiaan Petrus (2014) A semiotic multimodal analysis and South African case study: the representation and construction of masculinities in men's health (Sa), University of South Africa, Pretoria, <http://hdl.handle.net/10500/18197>
http://hdl.handle.net/10500/18197

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