Branding a country : the case of Zimbabwe
ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country p...
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| Format: | Others |
| Language: | en |
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University of South Africa
2009
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| Online Access: | http://hdl.handle.net/10500/166 |