The effect of relationship banking on customer loyalty in the retail business banking environment
Customer relationship management (CRM) as an academic subject and a business tool is as relevant today as ever before. As part of the CRM model banks have implemented the concept of relationship banking. The retail banking industry has been troubled with the issue of customer loyalty as both persona...
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| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10500/154 |