Loyalty/reward programmes : are they the most influential strategic solution for client retention?
The biggest challenge facing organizations in service industry today is that of customer retention. Loyalty/reward programmes have been promoted as the ultimate strategic solution towards customer retention by some industry experts, while the others question its influential potential as a custome...
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| Language: | en |
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University of south Africa
2009
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| Online Access: | http://hdl.handle.net/10500/141 |