The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry

The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry

Show other versions (1)

Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency-client investigations have often analysed these attributes in isolation....

Full description

Bibliographic Details
Main Author: Van Rensburg, Mari Jansen
Other Authors: Strydom, J. W. (Johan Wilhelm), 1952-
Format: Others
Language:en
Published: 2009
Subjects:
Advertising industry
Customer relationship management
Customer consideration set
Loyalty
Retention
Procurement
Defection
658.8120968
Customer relations
Relationship marketing
Relationship marketing > South Africa
Customer relations > South Africa
Customer services > South Africa
Consumer satisfaction > South Africa
Marketing > South Africa
Online Access:Van Rensburg, Mari Jansen (2008) The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1326>
http://hdl.handle.net/10500/1326

Internet

Van Rensburg, Mari Jansen (2008) The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1326>
http://hdl.handle.net/10500/1326

Similar Items