Communication audit as an integrated communication measurement instrument: a case study

Intraorganisational communication and its integration in the organisation is increasingly being recognised as a fundamental contributor to organisational success and needs to be prioritised as a strategic priority. In light of the contribution that intraorganisational communication can make,...

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Bibliographic Details
Main Author: Antonis, Natachia
Other Authors: Barker, Rachel
Format: Others
Language:en
Published: 2009
Subjects:
Online Access:Antonis, Natachia (2009) Communication audit as an integrated communication measurement instrument: a case study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1228>
http://hdl.handle.net/10500/1228