Relationship marketing by estate agencies in the residential property market of South Africa

Relationship marketing by estate agencies in the residential property market of South Africa

Show other versions (1)

This study investigates relationship marketing by estate agencies in the residential property market of South Africa. In determining the residential estate agency's knowledge of relation­ ship marketing, an extensive literature study was undertaken on the marketing environment and...

Full description

Bibliographic Details
Main Author: Rudansky-Kloppers, Sharon
Other Authors: Ghyoot, V. G. (Valmond George), 1951-
Format: Others
Language:en
Published: 2009
Subjects:
Relationship marketing
Estate agencies
Residential property market
Market environment
Marketing concept
Marketing mix
Customer service
After-sales services
Internal marketing
Marketing research
Appointment
Training
658.8120968
Relationship marketing > South Africa
Real estate agents > South Africa
Real estate agents > Customer services > South Africa
Residential real estate > South Africa
Marketing research > South Africa
Marketing > South Africa
Online Access:Rudansky-Kloppers, Sharon (2009) Relationship marketing by estate agencies in the residential property market of South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1054>
http://hdl.handle.net/10500/1054

Internet

Rudansky-Kloppers, Sharon (2009) Relationship marketing by estate agencies in the residential property market of South Africa, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1054>
http://hdl.handle.net/10500/1054

Similar Items