Cross-selling as a strategic differentiator for revenue growth within Nedbank retail (case study of KZN)
Customer retention has been shown by academic researchers to be more profitable than customer acquisition. However, its implementation in the business environment has not been so successful. One of the reasons for this is that customer retention can be achieved in several ways (e.g.. loyalty prog...
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| Language: | en_ZA |
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2013
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| Online Access: | http://hdl.handle.net/10413/9555 |