An investigation of consumers' perceptions of in-house food brands in Durban's major food retailers.
The term in-house brands refers to products that are sold to retail outlets where the store name appears on the packaging instead of the manufacturer’s name or brand name (Brickman, 1988:24). The introduction, presence and behaviour of such brands, has added a significant dimension to the marketing...
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| Language: | en_ZA |
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2012
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| Online Access: | http://hdl.handle.net/10413/6813 |