The importance of country-of-origin information on product evaluation : a study of South African consumers.
International trade activity is becoming an increasingly more important part of the world economy, and it is recognized that there is a greater necessity to gauge consumers' attitude toward both domestic and foreign products (Netermeyer, Durvasula, and Lichtenstein, 1991). Research in this a...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/4167 |