Accountable marketing : assessing the extent to which Pietermaritzburg based companies understand and have implemented this concept.
This report constitutes an exploratory study into the concept of accountable marketing in order to investigate the extent to which it is understood and has been implemented by members of a local business association. Accountable Marketing is a further natural development in the total marketingnconce...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3850 |