The challenges and implications of corporate re-branding : a case study of amalgamated beverage industries (ABI).
This thesis aims to address the issues of corporate re-branding in the context of marketing strategy and general strategic management. The research for the thesis was conducted in Pietermaritzburg and the surrounding areas where the Amalgamated Beverage Industries (ABI) depot distributes the Coca-Co...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3843 |