Is a market-led approach crucial to art and craft small and micro enterprises growth and sustainability [i.e. sustainability] in the KwaZulu-Natal midlands?
The purpose of the study was to investigate if art and craft small and micro enterprises (SMEs) in the KwaZulu-Natal Midlands of South Africa view market analysis as being a vital ingredient to the growth and sustainability of their businesses and whether or not they do adopt a market-led approach...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/3525 |