An analysis into the impact marketing has on the supply chain within the Clicks organisation.

This study sets out to ascertain the impact that the marketing initiatives of a retail chain have on the inventory levels of the retail chain. The stock levels of a retail chain are the source of many frustrations. However, through developing an efficient and effective supply of inventory, a viable,...

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Bibliographic Details
Other Authors: Poulter, Mike.
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10413/2615