Analysis of the impact of marketing strategies in developing and sustaining tourism industry in the Eastvaal region of the Mpumalanga province.
The fundamental aim of this study was to analyse the main marketing strategies used in developing and sustaining tourism in the Eastvaal region. An empirical study was conducted amongst the respondents from the local authorities, local tourism organisations, hotels and guesthouses. The information c...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2332 |