Customer relationship management as a model for growth in banks.
The banking industry has been characterised by changes and a turbulent operating environment. Increased competition, the entry of non traditional players in the market, and a more aware and demanding client base has made it imperative for banks to understand their customers. The need to attract and...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2280 |