An investigation of how three private schools in the Midlands of KwaZulu-Natal position and market themselves within the private school market.
Exploratory research was conducted in an attempt to understand how three schools in the Midlands of KwaZulu-Natal market themselves. The marketing of schools is a relatively new concept both in South Africa and internationally. Not only is the marketing of schools vital, in that it allows schools to...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10413/1965 |