The purchasing behaviour in the detergent industry : a PMB case study on the feasibility of starting a new detergent business venture.
This study analyses the purchasing behaviour of households and briefly on industrial consumers with regard to their detergent purchases. Following from this analysis, the scope for a new detergent business venture will be investigated. The local industry has a plethora of detergent manufacturing com...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10413/1428 |