The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa.
This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail chain stores. While much research has been conducted on branding, this investigation will focus on the extent to which marketers’ perceptions...
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| Language: | en |
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2007
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| Online Access: | http://hdl.handle.net/10413/1044 |