Toepassingsmoontlikhede van verhoudingsbemarking in die plaaslike dieregesondheidbedryf

M.Comm. === The animal health industry in South Africa is static and products are of a generic nature. Most of the international players are represented in South Africa. The fact that there are so many players in the market leads to severe competition. In this study the possible application of relat...

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Bibliographic Details
Main Author: Rothmann, Sandra
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10210/7291