A critical evaluation of service quality and management involvement in a service organisation
M.Comm. === Customer service quality is an important aspect in the process required to make an organisation successful. Research has shown that it is very expensive to acquire new customers and that the ideal is to keep existing customers, to satisfy their needs and give them value for money to ensu...
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2012
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| Online Access: | http://hdl.handle.net/10210/7202 |