The implications of brand positioning and identity to a health insurance company.
The South African health care industry is characterised by strict regulation in the form of the Medical Schemes Act of 2000, high medical inflation, a deteriorating public health care system; and costly private health care schemes which are only available to the higher end of the market. Before 1992...
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2008
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| Online Access: | http://hdl.handle.net/10210/295 |