The alignment of internal and external branding in a leader group
D.Phil. (Leadership in Performance and Change) === Many employees do not associate with their company's brand, because there is a gap between what they experience and perceive and what their company conveys about the brand. The external brand suffers as a result. Company leaders who fail to rec...
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2013
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| Online Access: | http://hdl.handle.net/10210/8500 |