Customer relationship and its influence on customer loyalty at Liberty Life in South Africa

M.Com. === South Africa exists, that focuses on Customer Relationship Management and Customer Loyalty. The study investigates Customer Relationship Management and its influence on Customer Loyalty at Liberty Life in South Africa. Over the past twenty years, the importance of the services industries...

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Bibliographic Details
Main Author: Du Plessis, Leon
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10210/3897