The marketing-logistics interface: a way to sustainable competitive advantage in the passenger car industry in South Africa
M.Comm. === The subject of the study is the way in which the coordinated marketing-logistics interface through the fourteen coordination techniques creates a sustainable competitive advantage. The investigation is limited to the passenger car manufactures in South Africa (SA). The literature has ack...
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2010
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| Online Access: | http://hdl.handle.net/10210/3427 |